This experiment in building a narrowly focused online daily newspaper in Seattle is over. Why? The short answer is money. But there's more to it than that, and I'd like to take a few minutes to explain some of what I learned about publishing an online daily, so that others may succeed where I have not.

To fund a newsroom requires a pretty sizable chunk of money. My goal with the Courant was to have two to three reporters working full-time and making a living wage, as well as, a copy editor and a secretary. To do that, I estimated that I would need about $500,000 a year (gross sales would need to be more than that since sales people and support staff need to be paid too, but they essentially pay for themselves). I would work for free for the first year or so.